A Winning Marketing Plan

ASU Small Business and Technology Development Center to Offer “How to Create a Winning Marketing Plan” workshop Tuesday, February 5th 2 Sessions: 1-4 pm or 6-9 pm.

Jonesboro, AR  (January 3rd) – Standing out in the crowd of competitors to get your marketing message across to potential customers has always been a challenge for small businesses. Fortunately, with today’s technology small businesses can “Stand Out from the Herd” and use cutting edge tools to grow their business.    

The ASU Small Business and Technology Development Center is offering a “How to Write a Winning Marketing Plan seminar on Tuesday, February 5th at the  ASU Delta Center for Economic  Development to share innovative and easy to master  tools that small business owners can use for little or no cost to improve their marketing message and grow their business.  The seminar will be offered twice on Thursday, 1-4 pm and again 6-9 pm. 

89% of small business owners said that marketing was the top priority for their success, yet 73% admitted that they did not have any type of marketing plan,” stated Herb Lawrence, ASU SBTDC director.   “The challenge for most of these small businesses is that they feel that they lack the resources, time, or knowledge to create such a plan.  In this workshop we will show small business owners how to create and use a plan that will actually save them time, use existing resources more effectively, and help them reach new customers to improve their bottom line”.   A simple marketing plan will help small businesses learn how to focus on their very best customers, how to locate them, communicate with them, and drive more sales to their business with less effort.   In this short 3 hour workshop attendees will receive the tools they need and the resources to actually create a plan that will significantly improve their marketing efforts and bring more customers to their business. 

Cost is $35 per person, $25 for Jonesboro Regional Chamber of Commerce and Downtown Jonesboro Association members, $20 for ASU Faculty, Staff and students.   Register for this workshop by calling the ASU SBTDC (870) 972-3517; e-mail your registration to asusbtdc@astate.edu or on-line at http://asbtdc.ualr.edu/training/jonesboro.asp.

This workshop is co-sponsored by the Jonesboro Regional Chamber of Commerce, Downtown Jonesboro Association, Pleth, LLC, First Security Bank, Liberty Bank of Arkansas and Simmons First Bank.